For brand partners
Aster puts the brand in the ride, not around it.
Inside the experience the audience chose, on the surfaces they are already watching, never a banner beside it.
The audience
The un-televised events are where the real audience watches.
Family, fans and the scene follow live for hours, and Aster makes that audience addressable for the first time.
The other events, not the marquee.
The televised races are a fraction, and the gravel weekends, regional races and ultras are where the audience gathers.
Present and attentive, for hours.
Family, fans and the scene follow live, mile by mile, in the moment, an audience broadcast never reaches.
Reachable for the first time.
Until now a brand had no way to reach this live audience, and Aster is the way in.
The inventory · Roadmap
The brand sits inside the watching experience.
A sponsor strip and presented-by frames on the live event page, designed by us, approved by the brand, never a banner or pop-up.
The live page
A sponsor strip on the live page.
Alongside the live map and standings where the audience already watches, real placement, not banner space.
The event
Presented-by frames on the event.
The brand fronts the events it aligns with, on the surface the audience came to watch.
The brief
GPS-built challenges to a brief.
Climb this route, ride the distance in a window, the brand brings the brief and the prize, Aster brings the mechanics.
The words
Editorial co-production.
Long-form recaps, rider portraits, destination pieces, made as content and labelled when they are not.
The athlete
Kit-tagging on the athlete profile.
The brand shows when it supplies the kit, found naturally, never pushed.
The draw
One link, no app.
Spectators open it in any browser with no sign-up, and see every athlete on one map with live gaps and ETAs. Live activity is our own source of content, so the audience comes for the ride, not for anything sold beside it.
The reach
Every proud finish gets shared.
Every share brings new watchers, so the audience keeps growing on its own, and the brand grows with it.
Growth carries the brand with it.
Every proud finish gets shared, every share brings new watchers, and the brand is in front of each of them.
More reach, no interruption.
People share the ride because it is worth sharing, so the brand reaches more people without ever getting in the way of the watching.
Every share card travels.
Finishes become share cards for the group chat and the feed, and aligned events carry the brand with them.
A community, not an impression count.
The audience is a scene the brand joins, and a scene keeps paying attention long after a campaign ends.
Honest about it
What we won't do.
The integrity of the watching experience is the product. There's nothing worth sponsoring if we trash it, so the discipline is part of the offer rather than a caveat on it.
The ground rules.
- The audience is a scene the brand joins rather than an impression count, and a scene keeps paying attention long after a campaign ends.
- The brand sits inside the watching experience, designed by us and approved by the brand, never a banner or a pop-up.
- We don't sponsor the Alert surfaces. They stay uncommercial by design.
- One slot per surface, sold by the organiser. Curated placement, not an auction.
The brand in the ride, not around it.
Tell us who you want to reach, and we'll show you what a sponsor strip, a presented-by frame and a challenge built to your brief look like on the events your audience already follows.